“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe”
Simon Sinek
Incorporated in February 2020 after seeing this message at Glastonbury
If Not You, Who
If Not Now, When
byen
is here to help you make meaningful changes to your business operations, so they have a positive impact on your people, the planet, and your profit.
Jo Lord (She/Her)
LinkedIn
Founder
“Hi, I’m Jo, a Mum to two incredible people, and a yogi, walker (mainly with the dog) runner (used to be with the dog, but he now prefers walking), and writer of mainly dystopic books/scripts – all to be finished…
I am also a business operations consultant helping companies increase their social and environmental value in everyday activities. I have a breadth of experience covering finance, project management, operations, human resources, and relationship building, which I use to help embed positive impact into business strategy.
Throughout 2025, I’ll be travelling, staying curious, and seeking out fresh opportunities and new possibilities for me and my business. I do not know where, or what, I’ll step back into in 2026, but it will align with byens current purpose.
As a B Corp Advocate, I have been fortunate to work with over 40 companies on their B Impact Assessment. 25%+ became B Corps. While I am away, I recommend emailing hello@bconsultantcollective.com to be matched with a consultant with your industry expertise to help you reach your goals.
Finally, Bath People, Planet, Pint continues on the first Thursday of the month at The Grapes, Westgate Street. A great place to meet folk interested in sustainability in any form. Not local to Bath? Check out the link below. Cheers!”
byen stands for
‘balance your energy now’
Balance
Achieving balance is not about perfect symmetry or equal allocation of resources, but rather finding a dynamic equilibrium that suits individual needs and circumstances. It involves making conscious choices, setting boundaries, and regularly reassessing priorities.
Because for every action there is a reaction, a need to compare the value of that activity with the impact it has.
Energy
Energy can be defined as the capacity or ability to do work or produce a change in a system. Because humans are essentially energy.
Not only do we exert it through every action we do, we need to be aware of our consumption and protect our sources.
Now
Now represents the immediate time frame in which events, experiences, and actions occur. It is the point at which we exist and engage with the world around us.
Because there really is no time like the present.